Annakoot is celebrated on the sacred occasion of Govardhan Puja, following Diwali. It commemorates Shri Krishna’s lifting of Govardhan Parvat to protect the people of Vraj. In Pushtimarg, devotees celebrate this day with Vraj Bhav, offering a grand mountain of Annakoot, a variety of lovingly prepared food to Shri Thakorji as an expression of gratitude, devotion and seva.